A fringe appeal

By Dana D. Kelley

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Scientifically, absolute zero is the temperature at which no heat energy remains. Practically, it’s the brains that went into Absolut Vodka’s recent advertising, designed to woo south-of-the-border imbibers with a pre-1848 map of North America showing the Southwest U.S. all “reconquista’d” to Mexico.

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This article was published Friday, April 11, 2008.

Editorial, Pages 21 on 04/11/2008

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