Stagnant back-to-school retailing forecast
Stores deploying stars, new brands to promote sales
By Steve Painter (Contact)
Store manager Veena Morrison arranges a rack of J.C. Penney’s new Decree brand of apparel for juniors at the Pinnacle Hills Promenade store in Rogers on Thursday.
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Back-to-school shopping is just around the corner — one chain has declared it officially under way — and retailers are deploying a variety of tactics to attract shoppers suffering from high gasoline prices and other economic woes.
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This article was published Sunday, July 13, 2008.
Business, Pages 73, 82 on 07/13/2008
