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Wal-Mart introducing healthier on-the-go eating

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— Walk into an area Wal-Mart with hunger pains, and you will have the chance to order a cheeseburger and fries from a McDonald’s restaurant inside.

In a matter of months, customers could have a different choice, perhaps a panini and a smoothie.

Camille’s Sidewalk Cafe, a rapidly growing Tulsa company with 1,000 restaurants open or in development throughout the world, entered into an agreement earlier this year to begin franchising its brand inside Wal-Mart stores across the country.

The deal could see the first Camille’s store in a Wal-Mart by the fall. The company’s 46-year-old founder, David Rutkauskas, wants to eventually dish up his healthy fast food in 300 stores, including some in Oklahoma.

Wal-Mart declined to offer details on the partnership because the company had not finalized the location of the first store.

The idea is to take advantage of a clientele that wants to feel better about what they eat.

This article was published Sunday, May 11, 2008.
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