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FORCES OF NURTURE: Marshaling box tops a ploy that uses kids

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Dear Giant Maker of Sugared Cereals and Snacks: For the first month of the school year, I tried to be a good sport about the whole box top thing. Every so often, I would buy one or two of your products so that my 5-year-old daughter could contribute a box top coupon to her kindergarten class’s collection.


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This article was published Wednesday, October 8, 2008.

Family, Pages 36 on 10/08/2008


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